Ideology within the Trojan "Evolve" Campaign

The Trojan company produced a commercial in which there is a bar full of beautiful women and large pigs.  These pigs are clearly flirting with women, and the women are clearly not interested in them.  With every passing glance, the women in the bar look at the pigs as if they are just that—fat, disgusting pigs.  Noticing their disgust, one pig ventures to the restroom where he buys a Trojan condom from a machine.  As soon as the condom lands in his hand, he is no longer a pig but rather a young, handsome man.  He exits the restroom and returns to the bar where the girl that he was talking to before notices him and is clearly impressed with and intrigued by him.  The commercial closes with this slogan: “Evolve.  Use a condom every time.”

                The use of pigs is not a random choice in this commercial.  When a man does something that is considered rude or repulsive, he is referred to as a pig.  This ad pushes the important lesson of “safe sex”.  The Trojan company is abiding with a worldview that believes unprotected sex is dangerous and unwise—which is true.

 However, this commercial also makes it very clear that the “pigs” and the women they are pursuing are meeting for the first time.  It is clear that they are not seeking a relationship, but a companion for the night.  This reminds me of Aldous Huxley’s novel “Brave New World” in which sex has evolved into nothing more than an animal act between a man and a woman.  There are no emotional attachments, no monogamous relationships—just a physical act in order to achieve pleasure for the night.  This worldview is one that many people possess today, and it has clearly had economic benefits for the Trojan company.  The question is, is this a good thing?

Although the act of promoting safe sex is admirable, there is another, less admirable, message that is implied in this commercial—that for a man to go out into a social situation without a condom in his possession is “piggish”.  Within the worldview of the Trojan company, this statement is one that they would agree with.  Many would say that it’s best to be prepared—just in case.

 I, however, am speaking from a Reformed worldview in which sex is more than just an animal, pleasurable act.  Sex is about an emotional commitment, an act that should be shared monogamously—between one man and one woman.  Many women who share this worldview would most likely be offended to discover that a man they were on a first date with was carrying a Trojan in his wallet—“just in case”.  In this worldview, there shouldn’t be any “just in case” because it is believed that a man and a woman should not have sex until after marriage—let alone after the first date! 
This commercial from the Trojan company encourages the worldview that “sex is just sex”.  No one can deny that their promotion of “safe sex” for those who are sexually active is commendable, but as for the message of what sex means—not so much.